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Fashion Design

Fashion design is an art of the application of design or natural beauty to clothing and accessories. Fashion design is the applied art dedicated to the creation of wearing apparel and lifestyle.

Fashion design is influenced by cultural and social attitudes, and has varied over time and place. Ideas are drawn up on paper, tweaked, refined, and finally created. A fashion designer is the person who creates these designs, imagining up ideas for new, stylish clothing that many people will want to wear, or in some cases, unique piece for celebrities or costume pieces for movies or other special functions.

Fashion Design

The first person who could really be considered as a Fashion designer was Charles Frederick Worth (1826-1895). Before he set up his maison couture in Paris, largely largely anonymous seamstresses handled clothing design and creation. When he started his business, his customers could attach a name and a face to his designs once they learned that they were from the House of Worth, thus starting the tradition of having the designer of a large company is not only the creative head but the symbol of the brand as well. Following in Worth's and Poiret's footsteps were: Patou, Vionnet, Fortuny, Lanvin, Chanel, Mainbocher, Schiaparelli, Balenciaga, and Dior. Hand in hand with clothing, haute couture accessories evolved internationally with such names as Guccio Gucci, Thierry Hermes, Judith Leiber, and others. Included in fashion design is not just clothing like pants, shirts, and dresses, but also shoes, outerwear, hats, and sometimes jewellery. Fashion lines may be priced from reasonable to extremely expensive, and can often be found in stores of the same name.

Types of Fashion Design

  1. Haute Couture
  2. Ready to Wear
  3. Mass Market

Haute Couture:

Until the 1950s, fashion clothing was predominated designed and manufactured on a made-to-measure or haute couture basis with the garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques.

Fashion Design Haute Couture

Ready To Wear

Fashion houses usually present ready-to-wear collections each season during a period known as Fashion Week. This takes place on a city-wide basis and occurs twice a year. These clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive.

Fashion Design Ready to Wear

Mass Market

At present the fashion industry relies more on mass-market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Cheap materials, creatively used, produce affordable fashion. Mass-market designers generally adapt the trends set by the famous names in fashion. They use cheaper fabrics and simpler production techniques, which can easily be done by machine. The end product can therefore be sold much more cheaply.

Fashion Design Mass Market

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